Bark strive to develop and deliver effective marketing campaigns on strategic, emotional and creative levels to its clients. These campaigns seamlessly integrate classic and digital media as well as viral and other forms of communication. Its integrated approach is offering clients a possible higher return on their advertising investments. Even though Bark is a US based company, Bark has roots in the Scandinavian region of Europe.
Bark collaborates with Mindmetic, a mind research company that is developing neuro-marketing research methods. Mindmetic studies and develops methods for interpreting and decoding conscious and subconscious human emotions that arise when people are subjected to different messages. Bark will hopefully soon leverage this research and use it in its marketing campaigns, giving it a scientific edge on the competition, and further ensuring the efficacy and success of its campaigns.
Bark's objective is to use its proceeds to achieve growth
through acquisitions and development of media and advertising
agencies in Europe and the US.
The Business
Model